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Over the past 10-15 years, the role and influence of the IT department has changed significantly. A mere decade ago the IT department was seen as a “gatekeeper” controlling everything on the corporate network. The modern reality is that IT cannot function in this way anymore. All businesses now have easy access to the Internet from desktops, laptops and mobile devices. Furthermore, in many cases almost any employee within an organization can seek out and start using SaaS applications as they deem necessary.
The change in the marketing department is a great example. If a marketing manager in a digital agency wants a social media tool, they can easily find one for as little as $50 a seat per month that can be deployed nearly instantaneously. Will they ask the IT department to manage this? The likely answer is no. There is a very good chance that marketing is not even going to consult the IT department as they might present an unwanted obstacle.
Today’s workforce comes with certain expectations about the technology they use based on their interactions with applications and personal devices in their daily lives resulting in a specific digital footprint. The freedom of choice and immediate provisioning is the new standard whereas standardization is in effect now counter-cultured.
Think about what your clients have on their own network today.
The reality is that many of the employees at the organizations you support will bring their devices with them rather than have them procured centrally, as they have developed their own digital footprint which dictates preferred devices, applications and social networking tools.
This presents an opportunity for MSPs and ITSPs. Businesses are going to need help formulating a strategy around this democratization of IT. Our white paper, Understanding the Changing Landscape for IT Services, provides clear insight and actionable advice on how to navigate this dynamic opportunity. Download now.
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