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Five Ways to Show Gratitude to Your Clients

November 25, 2013  By Len DiCostanzo

It’s no secret that ITSPs and MSPs rely on solid client relationships to maintain and grow their businesses. The holiday season presents a perfect opportunity to show clients how important they are to you – and how grateful you are to them for their business.

Five ways to demonstrate you are thankful:

  1. Say it. Thanksgiving and the holidays are ideal occasions for saying, “thank you” with a well-crafted email, greeting card or phone call. Reach out to them and tell them how much you appreciate their business and their loyalty to your firm. 
  2. Get feedback. Use paper, online or phone based surveys to gauge client satisfaction and look for areas needing improvement. Autotask believes so much in surveys, we have built a survey feature into Autotask.  Be sure to tell clients that you’re looking for ways to better serve them. You could also offer a small incentive for completing the survey, such as a small gift – like a $5 gift card to a local coffee shop – or discount off their next service.
  3. Think ahead. Draft an IT checklist, calendar or more encompassing business Technology Plan to help your clients think about their needs in 2014. Will they be growing or need an upgrade in the coming year? Do they need to review on-site security or “bring your own device” (BYOD) rules? Use your expertise to suggest what they need to think about in the New Year.
  4. Review their needs. Get personal by having your sales team review client files and look for ways you can help improve their businesses. Are they making the most of automation? Are there perennial technical issues that hurt productivity? Make a resolution to identify client needs and make suggestions for improvement.
  5. Deliver great service. The single best way you can show clients you appreciate them is by delivering excellent service. Make client satisfaction a priority, and the people who hire you will always feel appreciated.

We at Autotask wish all of our clients, colleagues, partners, family and friends a wonderful and Happy Thanksgiving and holiday season.

If you have ideas to share, please send them to @Autotask.

P.S.  Autotask is also grateful to its employees for all of their hard work and celebrates each year with a much anticipated Thanksgiving potluck lunch.

Len DiCostanzo
Senior Vice President, Community & Business Development
Len is one of the most widely-recognized figures in the IT industry with more than 25 years experience in the channel. Len develops and nurtures Autotask’s strategic industry alliances around the world.
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