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The Importance of Analyzing and Reporting Data

February 18, 2014  
Regardless of the size of your company, the importance of data cannot be overlooked. Every company is sitting on a treasure trove of data that is proportionate to its size and industry. But, that data is worthless until the company understands how to analyze it, make connections and realize opportunities within it.

In a recent interview with Bernadette Wilson from Business Solutions, Autotask’s Len DiCostanzo, Senior Vice President Community and Business Development, spoke about the importance of analyzing and reporting on your business data. Here are some highlights from their conversation on how to make your data work for you and your customers:

  1. Know your strengths and weaknesses. “Continual service improvement,” is an expectation among customers. Don’t disappoint them by not continually monitoring performance data. As Autotask’s CEO Mark Cattini points out, “As your business grows and evolves, it will become mission-critical for you to ensure you’re making fact-based decisions.”

  2. Be better than your competition. Ensure that the service you provide is equal to or better than your competition. According to Seth Robinson, director of technology analysis for CompTIA, “Companies with aggressive technology adoption mindsets are able to advance to process-level issues and create competitive advantage.”

  3. All you need is one metric. To start analyzing your business data, all you need is one metric, such as response time (i.e. service level agreement (SLA)). It is important to use that metric as a benchmark to identify inefficiencies and issues in order to improve a process.

We understand the importance and value of data – no matter how big or small – and offer tools and techniques necessary to help our customer manage it. After all, if you’re not analyzing your data and your weaknesses, how can you improve?
For a full recap of Len and Bernadette’s discussion, check out the article here.  

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