Branding Assets

A brand isn't just a corporate logo or a tagline;
our brand is our business

 
 

INTRODUCTION

Welcome to the Autotask Branding Portal. Here, you will find guidelines and downloads for all our logos, colors, fonts and templates. We have created an Autotask Workplace folder where all these downloads will be stored for your convenience.
See Full branding Folder
If you have questions or need assistance please contact corp@autotask.com

AUTOTASK LOGOS

Our logo is more than our signature; each use of our logo represents our company, our people and our brand promise. We want to get it right every single time so the rules must be followed when placing our logo on a document, presentation, email or other materials.
See all Autotask logos

AUTOTASK FULL LOGO:

Please use full Autotask logo below as our default and primary logo. This is our corporate logo to be used when referring to Autotask Corporation, as well as the full product suite. The following formats are the ONLY acceptable uses: corporate blue with red check, black knockout, white knockout, and white
logos
NOTE: When using Autotask in a written context, please make sure to use a capital “A”, and the rest lower case. The following format is NOT acceptable: AutoTask.

AUTOTASK ICON LOGO (“RED A-CHECK”):

The Icon version of our logo is only to be used on internal and social platforms, and swag or other promotional items. This icon is meant to be an abbreviated version of the full Autotask logo when referring to the company.
a

PRODUCT LOGOS

As our business continues to grow, our product offerings continue to expand. Please stay up-to-date on product logos, icons and correct use of their names. Do not alter logos; use only as they appear in the folder.
See all product logos
Use the following Key when choosing the correct product logo for each use.
1. Full Logo: Use the full logo whenever possible, especially in first instance of appearance.
2. Short Name Logo: When space does not allow, use this as a second option.
3. Abbreviation Logo: When space does not allow, use this as a third option.
4. Icon/Favicon: To be used only when deploying logos within the product (i.e. Training materials, in-product)

PROFESSIONAL SERVICES AUTOMATION (PSA):

The Autotask PSA logo should be used when referring to the IT Business Management / Autotask PSA product. Use the full logo (version #1 below) whenever possible, especially in first instance of appearance.
NOTE: When using the product name in written context, use “Autotask Professional Services Automation (PSA)” in the first use, then you may use “PSA” throughout the document.
psa

AUTOTASK ENDPOINT MANAGEMENT (AEM):

The Autotask Endpoint Management logo should be used when referring to the Endpoint Management / RMM product. Use the full logo (version #1 below) whenever possible, especially in first instance of appearance.
NOTE: When using the product name in written context, use “Autotask Endpoint Management (AEM)” in the first use, then you may use “AEM” throughout the document.
em

AUTOTASK ENDPOINT BACKUP (AEB):

The Autotask Endpoint Backup logo should be used when referring to the Endpoint Backup product. Use the full logo (version #1 below) whenever possible, especially in first instance of appearance.
NOTE: When using the product name in written context, use “Autotask Endpoint Backup (AEB)” in the first use, then you may use “AEB” throughout the document.
aeb

AUTOTASK WORKPLACETM (AWP):

The Autotask Workplace logo should be used when referring to the Autotask Workplace product. Use the full logo (version #1 below) whenever possible, especially in first instance of appearance.
NOTE: When using the product name in written context, use “Autotask Workplace (AWP)” in the first use, then you may use “AWP” throughout the document.
wp

COLORS

Please use our corporate colors provided below when creating Autotask documents and presentations.

PRIMARY COLORS:

 
Corporate Blue
Pantone 295C
c100 m57 y0 k40
r0 g69 b124
Hex #00457c
 
Corporate Red
Pantone 186C
c0 m100 y81 k4
r229 g25 b55
Hex #e51937
 
Text Grey
c0 m0 y0 k80
r79 g79 b79
Hex #4f4f4f
 
Light Grey
c6 m4 y4 k0
r229 g235 b237
Hex #e5ebed
 
White
c0 m0 y0 k0 k40
r255 g255 b255
Hex #ffffff

SUPPORTING COLORS:

 
Light Blue
c71 m38 y0 k0
r81 g139 b201
Hex #518bc9
 
Medium Blue
c72 m41 y0 k30
r55 g101 b151
Hex #376597
 
Medium Red
c24 m100 y87 k18
r164 g30 b45
Hex #a41e2d
 
Deep Red
c29 m100 y87 k33
r134 g22 b36
Hex #861624

FONTS

Please use our corporate fonts provided below when creating Autotask documents and presentations.

PRIMARY WEB FONT: ABEL

To be used on corporate website and all training, forum and other customer facing web assets. This is a Google font, can be accessed here:
abel

MIcrosoft System Font: Arial

Limited usage, only for universally edited materials including Word documents, PowerPoint presentations, and Email. To be used in the following weights: Regular
and Bold.
arial

Print Font: Simplon Norm

To be used on all collateral and corporate materials. To be used in the following weights: Light, Regular, Medium and Bold. Limited licences available, if needed please contact corp@autotask.com
simplon-norm

Typography/Usage

The following shows correct usage of the Simplon Norm weights.
usage

TEMPLATES

Please use our corporate templates provided below when creating Autotask documents and presentations.

WORD TEMPLATES

We have put together a branded template to be used for creating internal and external Autotask Documents. In this template you can find a title page, table of contents and a writing sample to help guide you in creating documents. The font used is Arial and we have set up styles to make it easier to follow our guidelines.
DOWNLOAD WORD DOCS

Powerpoint Template

Download our Autotask branded template to use in creating presentations. In the template there are several different master slide options for the title, section dividers, presenters and body along with some specialty slides to choose from. Presentation is created in a 16:9 ratio format. The font used is Arial to allow use on any computer.
Download PPT

DESIGN ELEMENTS

Any visual element that we create must stay true to our brand. Even the smallest PowerPoint graphic should be consistent with the personality, colors and tone of Autotask. Be judicial with color and avoid embellishment. Remove any unnecessary information when creating icons, charts or infographics.

Buttons

All buttons created should be Corporate Red, and all caps. “Buttons’ created for print pieces should have text in Simplon Norm Medium in ALL CAPS. Buttons on the web should have a 2pt red outline with red all caps Abel text. There should be a hover feature that inverts the button (fills rectangle button to red with white text). We have created a CSS files with all the rules for creating a web butotn.
buttons

Graphs and Charts

When creating documents and presentations, create charts and graphs that are consitent with our brand and colors.
charts

Icons

Icons should have a universal feel that is clean, flat and simple. Icons can be used as grey or knockout white (when over a color background). Do not alter icons in the branding folder.
icon
SEE FULL ICON LIBRARY

Photography

Energetic, “real” photography provides contrast and balance to solid colors and flat iconography used across the Autotask brand. We have created folders of images that have been approved for use.
photography