Sales and Marketing Boot Camp for Autotask Endpoint Backup and Autotask Workplace

Live Training
Live Training
25/10/2017 | 
12:30 PM Dublin, Edinburgh, Lisbon, London (UTC+00:00)
Autotask Office, Ambassador House, Paradise Road
Richmond, United Kingdom

MarketsandMarkets, a global market research firm, predicts the cloud storage market size will grow from 23.76 Billion USD in 2016 to 74.94 Billion USD by 2021.  And IDC says the amount of corporate data on endpoint devices is doubling every 18 months.  The bad part is, per Gartner, a laptop is stolen every 53 seconds!  Worse yet, says only 1 in 4 of us make regular backups of our data.  And as solid as cloud solutions can be, are you aware 46% of businesses have experienced a data leak due to a consumer grade File Sync and Share (FSS) solution being downloaded?  And what about the impact of ransomware?  The U.S. Federal Bureau of Investigation (FBI) says ransomware payments in 2016 totaled over $1m!  This is not a good sign for preserving and protecting your client’s data, or your own.  

This means opportunity for IT Service Providers, VARs and MSPs.  

As an Autotask Endpoint Backup (AEB) and/or Autotask Workplace (AWP) partner, you have a unique opportunity to take advantage of the market opportunity for cloud storage.  At Autotask, we are dedicated to helping you gain your fair share of the cloud storage market.  We want to help you drive leads and win new business!  If you want to get reenergized and jump start your cloud storage sales and marketing efforts to drive incremental recurring revenue, you will want to join us on Wednesday, 25 October, at the Autotask Richmond office for our AEB and AWP Sales and Marketing boot camp!  In addition to the valuable content and networking you will experience, all attendees will be eligible to receive a FREE one year subscription to PipelinePro, our new marketing automation solution for AEB and AWP partners!

Join Autotask’s Len DiCostanzo, SVP of Channel Development, Caroline Chapin, Director Channel Marketing, Frederick Drennan, Product Manager, and John Carney, Partner Development Manager, for this sales and marketing boot camp and networking event.  We will discuss the market opportunity for cloud storage and how you can get your fair share while providing more value to your clients. 

After attending this Sales and Marketing boot camp, you will better understand:

  • The market opportunity for cloud storage solutions, and how to present real world issues to your prospects
  • How to uncover your opportunity for endpoint backup and FSS
  • How to package and price a user based managed services bundle
  • How to leverage Autotask’s joint sales and marketing approach to help you drive leads, win new business, and reduce your time to revenue
  • What your peers are doing to be successful!
  • How to get your FREE PipelinePro!


12:30 PM - 1:30 PM
Registration & Lunch
1:30 PM - 2:30 PM
The market opportunity for endpoint backup and file sync and share (FSS) solutions. Learn how to discover your opportunity and how to price and package cloud storage solutions with your managed services
2:30 PM - 3:00 PM
Competitive landscape discussion; Overcoming typical sales objections
3:00 PM - 3:15 PM
Break and Networking
3:15 PM - 4:15 PM
Demo our new marketing automation solution for AEB/AWP partners, PipelinePro
4:15 PM - 5:00 PM
Demo of AEB/AWP Manager, and how to provision and manage trials for prospects so you can win more deals
5:00 PM - 6:00 PM
Drinks and Networking

Event Speakers

Len DiCostanzo

SVP of Channel Development
Len is one of the most widely-recognized figures in the IT industry, with more than 25 years of experience in the channel. He joined Autotask in 2008 after a successful run launching, growing and selling his own IT service business. Since joining Autotask, Len has held various sales, marketing and business development roles. He continues to work tirelessly to ensure the continued success of Autotask's global partner base by collaborating with our most successful partners, then developing and delivering business building content designed to help partners drive leads, close new business and deliver world class services based on Autotask solutions.

Freddie Drennan

Product Manager
As Product Manager, Frederick researches and validates market problems, working closely with Partners worldwide to develop new features and updates to AWP and AEB.

Previously, Freddie worked as a Partner Development Manager for Autotask and helped develop Autotask Workplace and Autotask Endpoint Backup partners across the UK & EMEA region.

Event Registration
Please submit your information to secure your seat at this event.