February 3, 2005
Autotask and Informz Announce Reseller Agreement
Companies Offer Complementary Technologies
Rensselaer and Saratoga Springs, NY - Autotask Corporation, a provider of Web-based business management and project tracking software, will begin offering Informz online marketing tools to its new and existing clients.
As a result of the reseller agreement, Autotask will market Informz permission-based e-mail marketing capabilities to future customers, as well as its existing client base of more than 100 companies and organizations in 28 states and Canada.
"Before pursuing this partnership, we decided to use the Informz software ourselves and were totally impressed by the power of this online marketing tool," said Richard Frederick, Autotask's president and COO. "We even used Informz to survey our existing clients and learned that 50 percent of them were interested in either developing or streamlining an e-mail marketing program."
"Our two companies offer complementary technologies," said Joe Tyler, CEO, Informz. "Autotask manages projects, increasing a team's capability by allowing its members to work together more efficiently, and Informz helps companies improve their marketing capabilities by facilitating more efficient outreach."
Informz will train Autotask's customer service and sales teams to be proficient with its technology. After initial training sessions, Autotask will handle technical questions and billing for its clients using Informz.
About Autotask Corporation
Autotask (www.autotask.com) provides business management and project tracking solutions delivered as a web service on-demand. Founded in March 2001, Autotask now the #1 IT Services Management Solution with thousands of IT Service Professionals using the software across North America.
For product information or a web-based demonstration of Autotask, please contact us at (518) 720-3500.
About Informz
Informz (www.informz.com) is an online marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include Delivery Guaranteed, online survey tools, online fundraising and payment, online event registration, and sales prospecting.
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