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November 15, 2007
Autotask Wins National Marketing Excellence Award
Recognized for "Generating Demand Through Targeted Campaigns" along with industry giants SAP and Microsoft
EAST GREENBUSH, NY - Autotask Corporation, the leading provider of web-based business management software for IT service companies, has been named a Winner of a Marketing Excellence Award by ITSMA, the leading marketing association for technology, communications, and professional services providers. In winning a Gold Award, Autotask joins industry giants as Accenture, Avaya, Bearingpoint, Infosys, Iron Mountain, Microsoft (two awards), SAP, and Satyam.
An international jury of marketing executives and experts selected the winners based on excellence in innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.
The award citation for Autotask said: "Autotask, a provider of Web-based Professional Services Automation (PSA) software, was progressing along in a crowded category with 70 competitors with only a shoestring marketing budget at its disposal. Although the company was generating inquiries, the prospects came from a huge cross-section of business types, making each sale a difficult and slow consultative process. Something had to change. By doing careful research, Autotask's marketing team identified the perfect niche for its PSA software: IT service providers. Autotask narrowed its focus to this small, well-defined community, concentrated on leveraging the Web as a lead generation 'machine' and doubled the size of its business in just five months."
In accepting the honor, Autotask Chief Marketing Officer Bob Vogel said, "This award is a tribute to the great people on the Autotask team, the quality of our solutions, and the more than 15,000 IT service professionals around the globe on who rely on Autotask Pro™ or Autotask Go!™ to run their businesses more efficiently."
In presenting the award, Dave Munn, president and CEO of ITSMA said, "We continue to be amazed by the groundbreaking marketing initiatives that are submitted to our awards program each year. The 2007 Marketing Excellence Award winners are the cream of the crop, and they deserve every ounce of recognition we can give."
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing(SM), Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com
About Autotask Corporation
Autotask (http://www.autotask.com) is the leading provider of innovative, web-based business solutions that allow IT solution providers to run their businesses more easily and more profitably. Accessible via any PC, at any time without any downloads, Autotask Pro and Autotask Go! help professionals intuitively manage the key operations for any service business and integrates seamlessly with MS Outlook, QuickBooks, and a number of Managed Services software applications. For more information on Autotask Pro and Autotask Go! visit http://www.autotask.com or call 518-720-3500
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