Autotask Week in IT: Marketing Strategies for MSPs and the IT Team of the Future

February 05, 2016  

Here’s a look at what’s happening this week in the world of ITSPs, MSPs and Enterprise IT departments.

SearchITChannel: Sales and marketing strategy: Tips for MSP partners
By Nicole Lewis

MSPs need sales and marketing in order to grow a company beyond the startup stage. Industry executives provide their views on how to build such capabilities. Every managed service provider wants a competitive edge. However, to achieve this goal MSPs know they must have a clear picture of the market they want to serve, recognize what specific IT skills they are best at delivering and tailor a sales and marketing strategy that calms customers' fears and builds a relationship of trust.

MSPmentor: Want to Enter the Healthcare Space? 3 Tips That MSPs Need to Know
By Dan Kobialka

The demand for managed service providers in the healthcare space appears to be growing, which is reflected in recent data. A new International Data Corp (IDC) Health Insights study revealed 40 percent of healthcare providers reported their IT budgets are growing. Also, the study showed 18 percent of new software spend in the healthcare market is going into software-as-a-service (SaaS), and 24 percent is going into projects that leverage managed hosting by a third party.

ITProPortal: Harnessing deep-data analytics to unify business and IT
By Fadi Azhari

The past few years have seen monolithic legacy applications being replaced by web-based applications, and consequently the dynamic between IT administrators and line-of-business (LOB) owners has changed. It used to be that business leaders at large enterprises would have to plead with IT to give their projects priority so that they could continue to run on time and in line with their service-level agreement (SLA) requirements.

CIO: How to prepare for the IT department of the future
By Sharon Florentine

With the role of IT constantly evolving, and with new technologies introduced seemingly every day, how can IT professionals develop a plan that sets them up for success not only in 2016, but also over the next five years? The key is to focus less on identifying and acquiring new skills and technical experience – though that's extremely important – and emphasize big-picture thinking.

Channelnomics: Lack of price integrity points to lack of confidence
By Larry Walsh

Managed services aren't what they used to be for solution providers. Once the foundation for growth, these services have been generating less and less revenue for partners in the past several years. At one point, gross margins on managed services were upward of 60 percent. In 2014, that number fell to somewhere between 30 percent and 40 percent. According to preliminary data from our Channel Forecast study, the figure slid to less than 30 percent last year.

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