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Hot off the press: Datto’s European State of the MSP Report

July 18, 2018  

We recently surveyed nearly 400 European managed service providers (MSPs) across Europe about their day-to-day lives and their approach to business. Today we published the key findings in Datto’s European State of the MSP Report which provides a deeper insight into everything from basic demographics, media consumption preferences and the business challenges MSPs face today. 

Throughout the report we aim to provide an accurate profile of managed services today, the good, the bad, and the ugly. We hope that by sharing these insights within the channel we will offer the MSP community a variety of resources and solutions for mitigating these common pain points.

Key findings from the report included:

  • The average MSP is male, college-educated, and between the ages of 40 and 49. No major surprises there.
  • Half of MSPs serve over 100 clients, offer 1 year contracts, and still offer break-fix services in some shape or form. 
  • The majority of MSPs today focus their business efforts for a specific vertical (or verticals). More than 50% of MSPs specialize services for Manufacturing companies. 
  • To keep on top of industry trends, MSPs subscribe to a variety of channel publications, including The Channel Co, Channel Futures, and Channel Partners. 
  • The majority of MSPs experience a short commute (less than 30 minutes) and rely on their own vehicles to get them to and from the office.
  • The majority of MSPs are active daily on social networks, particularly Facebook, LinkedIn and Reddit. 
  • MSPs are across the globe are watching Game of Thrones, Stranger Things, and Black Mirror. 
  • When it comes to Star Wars versus Star Trek, the channel has spoken. For the majority of MSPs, the force is very much with Star Wars.
  • The top business challenges for global MSPs: Marketing/Sales, Staffing/Training, Ransomware/Cyber security, and Customer Service.

Marketing and sales is one of the biggest pain points MSPs try to overcome today, closely followed by staffing and training. At Datto our commitment to our clients success will always be our top priority. Throughout the report we offer a number of resources to help eliminate the existing challenges MSPs face in order to enable businesses to keep growing in the right direction. Download the full report here!


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