Autotask Signs 350th Client Since Establishing Local Operations in Australia

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July 03, 2012

SYDNEY, AUSTRALIA - Autotask Corporation, the world’s leading provider of hosted IT business management software, today announced the signing of its 350th Australian client, Sterling IT, since establishing a local presence in November, 2011.

“A global network of representatives and partners is essential to our success,” said Autotask CEO Mark Cattini. “The market demand for our product in Australia, New Zealand, Europe and Asia is reflected by our growth trajectory – we’re simply answering a market need that has gone unaddressed for too long. Since our initial move to establish an international headquarters in the United Kingdom we have grown our staff outside of the United States to nearly 100 in just over 12 months. We expect that number to double by this time next year,” concluded Cattini.

Adam Ross, Regional Sales Director, Australia and New Zealand for Autotask added, “Reaching 350 clients in just eight months is a real milestone for Autotask. It reflects our commitment to supply local sales and service support to this region and the IT industry’s demand for a solution like Autotask.”

According to Ross, Sterling IT is just one example of an increasing trend with IT businesses turning to cloud-hosted IT management software.

With a staff of ten, Sterling IT has been serving the technology requirements of SMB and SME organisations through its online technology shop and its extensive service offerings for over 17 years. Earlier this year its Managing Director, Mark Pace, saw the need to bring order to its disparate array of management software tools.

“We run a number of specific ‘best of breed’ software platforms to manage our business. We have JIM2 for accounts and Kaseya for our managed services, and the usual array of spreadsheets and documents for planning and project management, but we wanted to have a single means of viewing everything we do from sales prospecting, to project management plus fast, accurate billing,” said Pace.

Sterling IT looked at a number of hosted IT management software solutions before selecting Autotask.

“As this was probably one of the most important IT decision the company had ever made, we investigated a number of vendor solutions. For us, the main differentiator was that Autotask would work with our legacy systems, rather than having to make those systems work with the other IT Management offerings,” said Pace.

Another differentiator was having local Autotask personnel to work with. “Communication and implementation assistance was certainly aided by having a contact here in Sydney. Integrating with our current systems required a little customisation, and this was handled in a timely manner by Autotask,” said Pace.

Autotask is a software-as-a-service (SaaS) offering that integrates a broad range of critical business systems including customer relationship management (CRM), service desk, tech scheduling, project management, billing and reporting, and provides real-time service delivery intelligence to help users understand the factors driving their business. The software is designed and optimized for a broad range of technology solutions providers.

“Around 90 percent of our clients operate in the channel,” commented Ross. “Our clients range from two and three person companies operating as IT systems integrators (SIs), value added resellers (VARs), managed services providers (MSPs) or other technology solutions providers. Sterling IT represents a very typical client for us with its own set of unique business challenges. It’s our goal to ensure our solution fits into our client’s current processes and can take them to the next level.”

Because it is a cloud-based application, Autotask is accessible from virtually any computing or mobile device connected to the Internet and features a world-class application programming interface (API) that enables integrations with other tools technology solutions providers commonly rely on to run their businesses, including remote monitoring and management, backup and disaster recovery, product quoting, email hosting, billing applications and more.

In Australia and New Zealand, the establishment of a local presence has allowed the company to work more closely with partners, gain a solid understanding of local conditions and customer requirements, and deliver the personalised service approach the company is well known for.

“It has been a rewarding and satisfying start to our business here,” said Ross. “We have already doubled the number of Autotask employees, established an office in Sydney, and really have come to know the local channel industry. As we look forward our primary objective is to continue to help our clients become more efficient and profitable by streamlining their business processes so that they can help their clients do the same.”

Parties interested in learning more about Autotask or in scheduling an online demonstration of Autotask software are encouraged to email the company at sales@autotask.comor to call +61 (02) 8103 4001.

About Autotask Corporation
Autotask Corporation helps IT organizations worldwide work smarter with a complete, cloud-based IT business management platform that enables efficiency, accountability and access to the metrics that drive intelligent business decisions. With built-in best practices and workflow automation, Autotask speeds time to revenue while continually improving service delivery. Autotask is available in seven languages and used in over 90 countries. Headquartered in New York, Autotask has offices in Beijing, Chicago, Dallas, London, Los Angeles, Munich and Sydney. Visit for more information.

Autotask® is a registered trademark of Autotask Corporation. All other trademarks mentioned in this document are the property of their respective owners.